文章摘要
A Study on the Perception of Tourism Image based on the Web Text
投稿时间:2018-05-15  
DOI:13358/j.issn.1008-813x.2018.03.10
中文关键词: 旅游形象  网络文本  内容分析法  秦皇岛
英文关键词: tourism image  web text  content analysis  Qinhuangdao
基金项目:
作者单位
武王英 中南财经政法大学 工商管理学院, 湖北 武汉 430073 
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中文摘要:
      以300篇秦皇岛游记为样本,利用RostCM6对文本进行分词、词频统计,得到高频特征词。通过分析可知:北戴河与山海关的认知度相对较高;来秦旅游者更偏向于游览自然景点,新媒体营销促成了新的旅游热点;除旅游景点外,游记多涉及旅游者的食、住、行,购物及娱乐设施涉及较少;旅游者对秦皇岛的旅游感知形象以积极情感为主。
英文摘要:
      This article, taking 300 travel notes of Qinhuangdao as samples, using RostCM6, segmented words and analyzed word frequency to get high frequency words. The analysis results were concluded as follows:Beidaihe and Shanhaiguan have higher awareness; tourists prefer to visit natural attractions, and new media marketing has contributed to new hot tourist spots; the travel notes are mainly about tourists' eating, housing, and travel, shopping and entertainment are less. Tourists' perception of Qinhuangdao's tourism is mainly positive emotions.
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